| During the years of 1992-1998 the company specialised mainly in importing and retailing the latest computer and video games in the Russian market. We were the first and only retail chain that traded licensed games.
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In 1999-2000 Gameland releases the following titles into the market: Hacker (1999), Mobilnyie Kompiutery (Mobile Computers), Phantom and Hacker Spets (Hacker Special) (all 2000).
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In 2004 Gameland expanded further and launched such periodicals as Zhelezo (Hardware), DVDXpert, Vestnik Igrovoi Industrii (Gaming Industry Ambassador) and PC Igry (PC Games). We also began to develop the sports direction in our media portfolio: under the licensing agreement with Action Sports Media (Europe) we gave a head start to Onboard Russia, a narrowly specialised magazine devoted to snowboarding.
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| In 1996 we released our first periodical – the Strana Igr (Game Land) magazine. It took off rather quickly and soon found itself to be in the top positions in the ratings among the buyers of computer- and games-related publications.
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In 2002 three more titles were to follow on: Hooligan, Svoi Business (Own Business) and Computer Gaming World Russian Edition.
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In 2005 under the watchful and professional guidance of the Swedish brand management guru Thomas Gad the brand-code and the official motto of the company were developed. It is since then – Hi-Fun Media. Same year on we launched a publication for those highly involved in mountain biking – a Mountain Bike Action magazine. We also took up the modern techno-phile's guide to life – the SYNC magazine.
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| In 1997 under a licensing agreement with Sony Computer Entertainment Europe we issued the first Russian version of the Official PlayStation Magazine.
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In the spring of 2003 our company received an investment allowance totalling $2 mln from a Swedish investment fund Mint Capital. These were to go towards further development and re-assuring the current position in the market.
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Year 2006 saw the launches of Total Football and Maxi Tuning magazines. It was also the year when we released our first-ever interactive project – the computer game titled Football Manager. It was co-timed with the Russian Premier League. A limited edition for the Adidas company was especially designed with amended features and named Football Manager: +10, as well as co-timed with the World Cup 2006.
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| In 1998 we took up a strategic decision to close down the retail chains and dedicate ourselves almost fully to the media publishing business. The enthusiasts of certain hobby categories were chosen as a target customer base, and our online shop Gamepost became the only heir of our previous retailing business.
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And, in September 2003 Gameland acquired the Total DVD magazine – back then (and still!) a leader in the cinema-related publications in Russia.
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Our magazines are effective and investment-worthy advertising space. The high effectiveness is achieved by a 100% «bull's eye» hit at the target audience and the largest possible coverage of the customer groups. This provides our advertisers with great opportunities to solve their business problems. That must indeed be the reason why the volume of advertising in Gameland has been constantly growing across the publications.
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| (Growth in combined circulation numbers 2000-2004; growth in advertising volume attracted 2000-2004).
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